The Brief
Running Bear, an independent running equipment store came to us in Autumn 2023 to craft a film to showcase their welcoming, knowledgeable and personable service. They have held a strong presence in the heart of the high street in Alderley Edge, Cheshire for over 30 years and wanted any film to reflect their commitment to not only providing knowledgable expertise, but also in building a friendly running community for their customers.The Pitch
After getting to know the business through conversations and on-site visits, John and Luke built the story of 'Sue' - a Mother of 3, who tried to keep up running as much as possible....but her exercise had become boring...repetitive. Trudging through the woods on yet another morning run before work, close to giving up, she encounters Akkeal, the manager of the newly opened Nantwich store - and a running enthusiast. Initially unsure, Sue runs along with Akkeal, stopping off instore to purchase all of the new running gear she could want, along with all the technical advice on shoes and apparel she could need, growing in confidence as she goes. Along the way she encounters 'The Bears' - the Running Bear Team who support her every step of the way. When 'The Bears' have done their thing, Sue is confident, passionate and energised, and ready to be launched into the wider running community - her exercise and lifestyle transformed.The TEAM
Director - JOHN TUEART (@johntueart)DOP - LUKE HEARNE-BROWN (@lukehearnebrowndop)Cam Op - COLIN LEWIN (@colin_lewin)Second AC - LUKE DENNEY-WELSH (@lukedw.film)Sound - JAMES CASS (@j_film1)Additional equipment - MEDIADOG (@media_dog_hire)Shot - November 2023 Location - Alderley Edge Delivered - December 2023THE Film
We proposed an (approx) 3 minute main company film to be placed on the Running Bear website and instore as well as utilised across their social media to their 14,000 followers. Alongside this, there would be 5 shorter 'cutdown' versions to be used on social media as reels. Each of these would highlight one of the company's core values: • Make everyone feel welcome• Community and Charity in our hearts• All Bears One Team• Experts in supporting runners• Our passion to make a differenceClient Testimonial
‘Well, we started the journey with a few ideas and a brainstorm: we've got a very quirky and personal business that we wanted to capture the essence of, in film. The boys, John and Luke, then disappeared off into their parallel universe and returned with an enchanting story. They painted a picture of their idea with ease and we were able to imagine it in detail. Fast forward to the final outcome and it was exactly as initially described.’
‘The in-between part was in simple chapters and not demanding of us beyond confirmations, organisation of the venue and people attending the shoot. Filming was over two days and the team were efficient and fun to work with. On each day they managed to finish ahead of schedule and kept to budget. Overall, I believe that they're developing an empathetic service for people or businesses that want a truly unique film to capture a moment in time, a person, a brand or a business idea.’
‘Based on our experience, I'd recommend John and Luke to any friend, business friend or family member; they've got my vote!’
