The Brief
A year on from our first collaboration, we returned to independent running equipment store Running Bear in Alderley Edge. After previously demonstrating we could produce high-end and longer form commercials, we completed a range of short form product videos for use across their social media accounts. They provided us with ranges of New Balance running trainers along with information about the strengths of each shoe.
The Pitch
We wanted to create a distinctive short sharp look for each of the products provided by the client, and were left entirely in charge of the creative process. With the New Balance range, we settled on stop-motion animation as a fun and memorable way of animating the shoes. This also enabled us to create real character for each of the shoes to make the most of the limited time on offer in reels and sponsored posts across social media. Across a two day shoot, our crew of 3 took around 7000 photographs of the shoes moving across minimal 'sets', then bringing them to life in post-production. We then used text to simply highlight the attraction of each shoe to the consumer. The Crew
Director - JOHN TUEART (@johntueart)DOP - LUKE HEARNE-BROWN (@lukehearnebrowndop)Cam Op - COLIN LEWIN (@colin_lewin)Editing and Compositing - EWAN McGEOCH (@ewanmcgeoch) and DECLAN BILLINGTON (@declan__billington)Motion Graphics and Compositing - PHIL DALTON (@p.a_productions)Additional equipment - 24/7 DRAMA (@24_7_manchester) Shot - August 2024 Location - South Manchester Delivered - September 2024Hero FilmS
